1.Overview
Welcome to Deskbolt, a platform developed and operated by MEDIASWAPP SL ("Deskbolt", "we", "us", or "our").
We are committed to protecting your privacy and being transparent about how we collect, use, and safeguard your personal data. This Privacy Policy explains our practices in accordance with the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other applicable data protection laws.
By using Deskbolt or interacting with any part of our platform (live chat, WhatsApp, CRM integrations, or our website), you agree to this Privacy Policy.
2.Company Information
Legal Entity: MEDIASWAPP SL
VAT: ESB65967713
Address: Calle Hermosilla 48, 1-DR, 28001 Madrid, Spain
Website: https://www.deskbolt.com
Email: data@deskbolt.com
Data Protection Officer: Karim Bensfia – karim@deskbolt.com
3.Scope & Roles in Data Processing
This Privacy Policy applies to all Deskbolt interactions, including:
- Visitors to our website
- Clients using our SaaS platform
- End users engaging with our clients via Deskbolt-powered chat or WhatsApp integrations
Depending on context, Deskbolt acts as:
Data Controller
For data collected directly by Deskbolt (e.g. through our website, marketing, analytics, or client accounts).
Data Processor
For data processed on behalf of our clients (real estate agencies), who act as Data Controllers for their end users.
4.Data We Collect
We collect information directly from users, automatically through our systems, and via third-party integrations.
Personal and Business Data
- Name, surname
- Email address
- Phone number
- Property details (location, budget, features, number of rooms, etc.)
- Lead preferences and chat content
- CRM-related data shared through integrations
Technical Data
- IP address, browser type, operating system
- Device identifiers, language, session logs
- Geolocation inferred from IP (to detect language and region preferences)
Analytics and Marketing Data
- Google Analytics, Meta Pixel, and Google Ads
- Cookies and similar tracking technologies
Sensitive Data
Deskbolt does not request or intentionally process sensitive data (e.g. health, biometric, or political information). Any such data provided voluntarily will be deleted.
5.How We Collect Data
Data may be collected through:
Deskbolt AI Chat Widget
WhatsApp conversations
CRM synchronizations
Website interactions
Voluntary submissions
6.Purpose of Processing
We process personal data for the following legitimate business purposes:
1. Service Delivery
- Operating chat and WhatsApp integrations
- Automating Smart Data and CRM synchronization
2. AI-Based Lead Qualification
- Using artificial intelligence to extract and summarize relevant data for clients
3. Improving Product & Support
- Monitoring usage patterns to enhance product performance and customer experience
4. Security & Compliance
- Fraud detection, abuse prevention, and maintaining data integrity
5. Marketing & Communication
- Sending product updates, offers, and onboarding materials (with opt-out options)
6. Legal Obligations
- Accounting, recordkeeping, and lawful requests
We never sell personal data.
7.Legal Basis for Processing (GDPR)
- ✓Performance of a contract – providing Deskbolt's services to clients
- ✓Legitimate interest – maintaining and improving our services
- ✓Consent – for analytics and marketing tracking
- ✓Legal obligation – compliance with applicable laws and regulations
8.Profiling and Automated Decision-Making
Deskbolt uses AI and automation to:
- Identify and score lead temperature
- Personalize communication sequences
- Recommend follow-up actions for agents
You may opt out of profiling by contacting data@deskbolt.com. Opting out may limit access to certain automated features.
9.Data Responsibility of Clients
Deskbolt clients (real estate agencies) are responsible for:
- Obtaining consent from their leads and visitors before using Deskbolt
- Informing end users that conversations may be processed by AI
- Managing deletion or modification requests from their users
Deskbolt processes client data strictly under their instructions and agreements (DPA).
10.Data Storage and Security
In case of a data breach, Deskbolt will notify affected clients and authorities within legally required timeframes.
11.International Data Transfers
Our production infrastructure is located in the United States (Google Cloud Platform for application hosting, Amazon Web Services via Neon for database hosting). Several of our subprocessors are also established outside the EEA.
For all transfers of personal data from the EEA, the UK or Switzerland to the United States or other third countries, Deskbolt relies on the following lawful transfer mechanisms under Chapter V of the GDPR:
- Standard Contractual Clauses (2021 version) approved by the European Commission (Commission Implementing Decision (EU) 2021/914 of 4 June 2021);
- EU–US Data Privacy Framework (Adequacy Decision (EU) 2023/1795 of 10 July 2023), where our subprocessors are certified to it;
- For UK customers, the UK Addendum to the SCCs issued by the ICO;
- For Swiss customers, the Swiss SCCs;
- Encryption in transit (TLS 1.3) and at rest (AES-256), strict access controls, and data minimization.
Further detail is available in our Data Processing Agreement (sections 6 and 11).
12.AI and Automated Processing
Deskbolt uses AI to:
- Analyze chat content and extract key insights
- Generate "Smart Data" summaries
- Craft automated follow-up messages
AI processing partners include OpenAI, Anthropic (Claude), and Google (Gemini). All data shared with these providers is handled under strict confidentiality, encryption, and legal compliance.
13.Subprocessors and Third Parties
Deskbolt partners with vetted subprocessors to deliver its services.
Core subprocessors include:
A detailed and up-to-date list of subprocessors — including their location and applicable legal safeguards (SCCs 2021, EU–US DPF, etc.) — is available in section 6 of our Data Processing Agreement. Some subprocessors may process data independently under their own privacy policies.
14.Data Subject Rights (GDPR)
You have the right to:
To exercise your rights, contact data@deskbolt.com. If you are an end user of a client, please contact the client directly first.
15.U.S. Privacy Rights (CCPA / CPRA)
If you are a U.S. resident (including California), you have the right to:
- Know what personal data is collected and used
- Request deletion of your data
- Request access to your information
- Opt out of the sale or sharing of personal data (Deskbolt does not sell data)
- Equal treatment for exercising your rights
Submit any U.S. privacy-related request to data@deskbolt.com. Identity verification may be required.
17.Retention Policy
We apply differentiated retention periods depending on the nature of the data, in line with the GDPR principles of data minimization and storage limitation:
- Lead and conversation data — up to three (3) years after the last meaningful interaction (legitimate interest: B2B prospection and service continuity).
- Client account and contractual data — up to five (5) years (legal obligation: Spanish tax and accounting compliance).
- Backups and system logs — up to thirty (30) days (security, continuity, audit trail).
These periods may be shortened if you delete your account, withdraw consent, or exercise your right to erasure. Anonymized data may be retained for statistical or security purposes.
18.Marketing and Communication
By subscribing or providing your contact details, you agree to receive relevant Deskbolt communications. You can unsubscribe at any time using the link in our emails or by contacting data@deskbolt.com.
19.Use of Testimonials and Client Logos
With prior consent, Deskbolt may use client names, testimonials, and logos for marketing materials, case studies, and presentations, in accordance with each client's brand guidelines.
20.Children's Data
Deskbolt does not knowingly collect or process personal data of individuals under the age of 16. If such data is discovered, it will be promptly deleted.
21.Corporate Transactions
In the event of a merger, acquisition, or sale of assets, user data may be transferred as part of that transaction, subject to this Privacy Policy.
22.Complaints and Redress Mechanism
If you believe your data has been mishandled, you may:
- Contact us directly at data@deskbolt.com
- File a complaint with the Spanish Data Protection Agency (AEPD) or your local authority
We will respond to all privacy-related complaints promptly and fairly.
23.Links and Third-Party Services
Our platform may contain links or integrations with external services (e.g., CRMs, APIs, or payment providers). Deskbolt is not responsible for their content or privacy practices. We recommend reviewing their privacy policies when using such services.
IP geolocation data — used to identify the legal jurisdiction applicable to each visitor (EU vs. United States, US state-level consent laws) — is provided by DB-IP under the Creative Commons Attribution 4.0 International License.
24.Updates to This Policy
We may update this Privacy Policy periodically. Significant changes will be communicated via email or dashboard notification.
The latest version is always available at: https://www.deskbolt.com/privacy-policy
25.Contact Us
Deskbolt (MEDIASWAPP SL)
Attn: Data Protection Officer
Calle Hermosilla 48, 1-DR
28001 Madrid, Spain
Email: data@deskbolt.com